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Home > Innovating with Beauty.

Innovating with Beauty.

by Redazione FGB [1], 6 May 2013

THE CONSULATE GENERAL OF ITALY
AND THE ITALIAN CULTURAL INSTITUTE IN SAN FRANCISCO

are proud to present

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MAKING IN ITALY / MAKING IN USA
Artisanship, Technology and Design
INNOVATING WITH BEAUTY
June 11th>24th, 2013, San Francisco

Created by
Giannino Bassetti Foundation
with the exhibition "THE NEW ITALIAN DESIGN" by
Triennale Design Museum of Milan

Under the patronage of
Regione Lombardia, Comune di Milano

In collaboration with
Camera di Commercio di Milano, Camera di Commercio di Monza e Brianza, Unioncamere Lombardia,
Politecnico di Milano, Confartigianato, Triennale Design Museum of Milan,
Academy of Art University, San Francisco Design Week

Sponsored by
Deutsche Bank, Poltrona Frau Group, FIAT, Autogrill

Supported by
Axelera, The Renaissance Link,
Robilant Associati, Berlucchi Franciacorta,
C'era una volta, Voveti



FEATURING

  • Three moments of debate around the Italian and the US way of making by Giannino Bassetti Foundation
    •  From Taylorism to Tailor Made: a symposium
      June 22nd - Academy of Art University - The Cannery, 2801 Leavenworth Street, San Francisco
    •  Design will own the Future: a workshop
      June 23rd - Singularity University
    •  From Made in Italy to Make in Italy: a workshop
      June 24th - Academy of Art University - The Cannery, 2801 Leavenworth
  • Three exhibitions
    • The new Italian Design. By Triennale Design Museum of Milan,
      June 22nd - August 10th - Academy of Art University - The Cannery, 2801 Leavenworth Street, San Francisco
    • The new Shape of Artisans' Identities. An Octagon of Values for the Future of Craftmanship. By Confartigianato,
      June 24th - June 27th - Academy of Art University - The Cannery, 2801 Leavenworth Street, San Francisco
    • Poltrona Frau: 100 years of Italian leathership. Cappellini's Heroes: Explorers of Design between imagination and reality. From Poltrona Frau Museum,
      June 11th - July 10th - Italian Cultural Institute, 814 Montgomery Street, San Francisco


In San Francisco and the Bay Area for the 2013 Year of Italian Culture in the US, Giannino Bassetti Foundation presents the culture, beauty and innovation of 'Made in Italy' design: exhibitions, debate and comparison between the cutting edge models of Italian production and the technology of Silicon Valley, towards a new economy of beauty.
A comparison between the multiple forms of creativity and innovation found in Milan and Northern Italy, and San Francisco and the Bay Area, to recount the story of artisanship  and design as new ways of working. A lesson of style and technique for a culture of work invigorated by the opportunities of the 21st century.
Discussions between intellectuals, from Italy and the US; between artisan workshops and laboratories of «makers»; between systems of interest, companies, and networks of actors on both sides.
Today we find US companies that hold the beating heart of artisan production in their hands, with unseen technologies, financial and reputational assets. The world also recognizes and appreciates the Italian cultural ability to understand and represent design as a form of poetry, beauty and business. Immersed in this long tradition, and with our feet firmly on the ground, we want to explore the future, where technology shifts open new ways to beauty and change the models of global production.
«Just as the World Wide Web has democratized bit technology innovation, a new class of technology that allows rapid prototype production today - and includes 3D printers and laser cutters - is democratizing the innovation of atoms» (Chris Anderson, Makers).
Italy and US are equal protagonists of this revolution, each with their own particularities. Italy building upon and reconstructing its renaissance heritage of artisan workshops, US through the cutting edge use of technology, where the bit meets the atom: two countries in the bright fog of change looking for new paths, working for the future of humankind.


PROGRAM

TUESDAY JUNE 11th

6.30 p.m. - Italian Cultural Institute, 814 Montgomery Street, San Francisco

Press Conference for the presentation of the project
"MAKING IN ITALY - MAKING IN USA". Artisanship, Technology and Design. Innovating with Beauty.

Opening of the exhibition
"Poltrona Frau: 100 years of Italian leathership. Cappellini's Heroes: Explorers of Design between imagination and reality" by Poltrona Frau Group
A two-part exhibition presenting Poltrona Frau's work and Cappellini's celebration of his own design icons. This exhibition explores design between imagination and reality.

SATURDAY JUNE 22nd

11.00 a.m. - Academy of Art University - The Cannery, 2801 Leavenworth Street, San Francisco

Private opening for guests only of
"MAKING IN ITALY - MAKING IN USA". Artisanship, Technology and Design. Innovating with Beauty Project by Giannino Bassetti Foundation
and "The New Italian Design" Exhibition by Triennale Design Museum of Milan

Mauro Battocchi, Consul General of Italy
Carlo Corti, Councillor for Production, Research and Innovation in the Region of Lombardy
Filippo Del Corno, Councillor for Culture of the Municipality of Milan
Paolo Barlera, Director Italian Cultural Institute

Presentation of the project theme:
Piero Bassetti, Giannino Bassetti Foundation
Renato Mattioni, Camera di Commercio di Monza
Luisa Collina, Politecnico di Milano
Andrea Cancellato, Triennale Design Museum of Milan
Giorgio Merletti, Confartigianato

Exhibition Preview:
"THE NEW ITALIAN DESIGN" By Triennale Design Museum of Milan
An overview on contemporary Italian design that explains and describes the transition of the movement and its links with economic, political and technology changes that have occurred over the recent decades.

12:30 p.m. - Academy of Art University - The Cannery, 2801 Leavenworth Street, San Francisco
Brunch

2:00-4:30 p.m. - Academy of Art University - The Cannery, 2801 Leavenworth Street, San Francisco

Symposium
From Taylorism to Tailor Made
A bridge between two cultures

The role of craftsmanship, as seen from both the US and Italian perspective, in the future of production systems. How design, craftsmanship and technology will contribute to the new economy of beauty.

Master of Ceremony
Dale Dougherty, Editor and Publisher of MAKE, and general manager of the Maker Media division of O'Reilly Media, Inc.

Introduction
Piero Bassetti, Giannino Bassetti Foundation

Opening Speeches
Chris Anderson, Makers. The New Industrial Revolution, and Stefano Micelli, Futuro Artigiano.

Q&A
Giulio Ceppi (Total Tool), Luisa Collina (Politecnico Milano), Tom Igoe (Arduino), Giovanni Lanzone (The Renaissance Link), Rodrigo Rodriquez (Flos), Sigurdur Thorsteinsson (Design Group Italia), Tom Matano, (School of Design, Academy of Art University).

6:00 - 8.00 p.m. -  Academy of Art University - The Cannery, 2801 Leavenworth Street, San Francisco

Opening to the Public of the Exhibition
"The New Italian Design" by Triennale Design Museum of Milan

SUNDAY JUNE 23rd

2:00 p.m. -  Singularity University

Workshop by invitation
Design will own the Future
Beauty and tech, a new vision of design, a new way of education.

A workshop with students and professionals comparing how artisanal innovative companies and "makers", both in the Milan Hinterland and in Silicon Valley are innovating and creating products and services.

Introduction
American and Italian panelists
Several representative of Italian enterprises and their US counterparts

MONDAY JUNE 24th

6.30 p.m. - Academy of Art University - The Cannery, 2801 Leavenworth Street, San Francisco

Workshop and exhibition opening
From Made in Italy to Make in Italy
Designers and entrepreneurs present and illustrate innovative Italian based companies that use innovation, beauty and design to improve their success in the market.

Opening of the Exhibition
"The new Shape of Artisans' Identities. An Octagon of Values for the Future of Craftmanship" by Confartigianato

Video Exhibition of Italian Excellences

Opening Speeches
Giorgio Merletti, Confartigianato
Paolo Manfredi, Confartigianato

Panel
Renato Mattioni, Camera di Commercio di Monza
Rodrigo Rodriquez, Flos
Alberto D'Ottavi, Blomming
Alessandro Liani, Videosystems
Andrea Cattabriga, Slowd
Roberto Scaccia, Zanoby
Stefano Micelli, University of Venice



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Program update: 2013-06-15

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