{"id":19973,"date":"2013-05-06T10:09:34","date_gmt":"2013-05-06T08:09:34","guid":{"rendered":"https:\/\/www.fondazionebassetti.org\/uncategorized\/2013\/05\/italyinus2013"},"modified":"2013-05-06T10:09:34","modified_gmt":"2013-05-06T08:09:34","slug":"italyinus2013","status":"publish","type":"post","link":"https:\/\/www.fondazionebassetti.org\/en\/innovation_poiesis_intensive\/2013\/05\/italyinus2013","title":{"rendered":"Innovating with Beauty."},"content":{"rendered":"<div align=\"center\">\n<p><strong>THE CONSULATE GENERAL OF ITALY <\/strong><br \/>\n <strong>AND THE ITALIAN CULTURAL INSTITUTE IN SAN FRANCISCO<\/strong><\/p>\n<p>are proud to present <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"SanFrancisco-banner-data.jpg\" src=\"\/eng\/pages\/img\/SanFrancisco-banner-data.jpg\" width=\"500\" height=\"171\" \/><\/p>\n<p>MAKING IN ITALY \/ MAKING IN USA<br \/>\n<em>Artisanship, Technology and Design<\/em><br \/>\n<strong>INNOVATING WITH BEAUTY<\/strong><br \/>\nJune 11th>24th, 2013, San Francisco<\/p>\n<p><strong>Created by<\/strong><br \/>\n<strong><em>Giannino Bassetti Foundation<\/em><\/strong><strong> <\/strong><br \/>\nwith the exhibition &#8220;THE NEW ITALIAN DESIGN&#8221; by <br \/>\n<strong><em>Triennale Design Museum of Milan<\/em><\/strong> <\/p>\n<p><strong>Under the patronage of<\/strong><br \/>\n<em>Regione Lombardia, Comune di Milano<\/em><\/p>\n<p><strong>In collaboration with<\/strong><strong><\/strong><br \/>\n<em>Camera di Commercio di Milano, Camera di Commercio di Monza e Brianza, Unioncamere Lombardia,<br \/>\nPolitecnico di Milano, Confartigianato, Triennale Design Museum of Milan,<br \/>\nAcademy of Art University, San Francisco Design Week<\/em><\/p>\n<p><strong>Sponsored by<\/strong><br \/>\n<em>Deutsche Bank, Poltrona Frau Group, FIAT, Autogrill<\/em> <\/p>\n<p><strong>Supported by<\/strong><br \/>\n<em>Axelera, The Renaissance Link,<br \/>\nRobilant Associati, Berlucchi Franciacorta,<br \/>\nC&#8217;era una volta, Voveti<\/em><\/p>\n<p><strong>FEATURING<\/strong><\/p>\n<\/div>\n<ul>\n<li>Three moments of debate around the Italian and the US way of making by Giannino Bassetti Foundation<\/li>\n<ul>\n<li> From Taylorism to Tailor Made: a symposium<br \/>\nJune 22nd &#8211; Academy of Art University &#8211; The Cannery, 2801 Leavenworth Street, San Francisco <\/li>\n<li> Design will own the Future: a workshop<br \/>\nJune 23rd &#8211; Singularity University<\/li>\n<li> From Made in Italy to Make in Italy: a workshop<br \/>\nJune 24th &#8211; Academy of Art University &#8211; The Cannery, 2801 Leavenworth<\/li>\n<\/ul>\n<li>Three exhibitions<\/li>\n<ul>\n<li>The new Italian Design. By Triennale Design Museum of Milan,<br \/>\nJune 22nd &#8211; August 10th &#8211; Academy of Art University &#8211; The Cannery, 2801 Leavenworth Street, San Francisco <\/li>\n<li>The new Shape of Artisans&#8217; Identities. An Octagon of Values for the Future of Craftmanship. By Confartigianato, <br \/>\nJune 24th &#8211; June 27th &#8211; Academy of Art University &#8211; The Cannery, 2801 Leavenworth Street, San Francisco <\/li>\n<li>Poltrona Frau: 100 years of Italian leathership. Cappellini&#8217;s Heroes: Explorers of Design between imagination and reality. From Poltrona Frau Museum, <br \/>\nJune 11th &#8211; July 10th &#8211; Italian Cultural Institute, 814 Montgomery Street, San Francisco <\/li>\n<\/ul>\n<\/ul>\n<p>In San Francisco and the Bay Area for the 2013 Year of Italian Culture in the US, Giannino Bassetti Foundation presents the culture, beauty and innovation of &#8216;Made in Italy&#8217; design: exhibitions, debate and comparison between the cutting edge models of Italian production and the technology of Silicon Valley, towards a new economy of beauty.<br \/>\nA comparison between the multiple forms of creativity and innovation found in Milan and Northern Italy, and San Francisco and the Bay Area, to recount the story of artisanship  and design as <em>new ways of working<\/em>. A lesson of style and technique for a culture of work invigorated by the opportunities of the 21st century.<br \/>\nDiscussions between intellectuals, from Italy and the US; between artisan workshops and laboratories of \u00abmakers\u00bb; between systems of interest, companies, and networks of actors on both sides. <br \/>\nToday we find US companies that hold the beating heart of artisan production in their hands, with unseen technologies, financial and reputational assets. The world also recognizes and appreciates the Italian cultural ability to understand and represent design as a form of poetry, beauty and business. Immersed in this long tradition, and with our feet firmly on the ground, we want to explore the future, where technology shifts open new ways to beauty and change the models of global production.<br \/>\n<em>\u00abJust as the World Wide Web has democratized bit technology innovation, a new class of technology that allows rapid prototype production today &#8211; and includes 3D printers and laser cutters &#8211; is democratizing the innovation of atoms\u00bb (Chris Anderson, Makers).<\/em> <br \/>\nItaly and US are equal protagonists of this revolution, each with their own particularities. Italy building upon and reconstructing its renaissance heritage of artisan workshops, US through the cutting edge use of technology, where the bit meets the atom: two countries in the bright fog of change looking for new paths, working for the future of humankind.<\/p>\n<div align=\"center\">\n<p><strong>PROGRAM<\/strong> <\/p>\n<\/div>\n<p><span style=\"color:#990000\"><strong>TUESDAY JUNE 11th<\/strong><\/span><\/p>\n<p><strong>6.30 p.m. <\/strong>&#8211; Italian Cultural Institute, 814 Montgomery Street, San Francisco <\/p>\n<p>Press Conference for the presentation of the project <br \/>\n<strong>&#8220;MAKING IN ITALY &#8211; MAKING IN USA&#8221;. Artisanship, Technology and Design. Innovating with Beauty.<\/strong><\/p>\n<p>Opening of the exhibition<br \/>\n<strong>&#8220;Poltrona Frau: 100 years of Italian leathership. Cappellini&#8217;s Heroes: Explorers of Design between imagination and reality&#8221; <\/strong>by Poltrona Frau Group<br \/>\nA two-part exhibition presenting Poltrona Frau&#8217;s work and Cappellini&#8217;s celebration of his own design icons. This exhibition explores design between imagination and reality.<\/p>\n<p><span style=\"color:#990000\"><strong>SATURDAY JUNE 22nd<\/strong><\/span><\/p>\n<p><strong>11.00 a.m.<\/strong> &#8211; Academy of Art University &#8211; The Cannery, 2801 Leavenworth Street, San Francisco <\/p>\n<p>Private opening for guests only of <br \/>\n<strong>&#8220;MAKING IN ITALY &#8211; MAKING IN USA&#8221;. Artisanship, Technology and Design. Innovating with Beauty <\/strong>Project by Giannino Bassetti Foundation<br \/>\nand<strong> &#8220;The New Italian Design&#8221; <\/strong>Exhibition by Triennale Design Museum of Milan <\/p>\n<p>Mauro Battocchi, Consul General of Italy<br \/>\nCarlo Corti, Councillor for Production, Research and Innovation in the Region of Lombardy<br \/>\nFilippo Del Corno, Councillor for Culture of the Municipality of Milan<br \/>\nPaolo Barlera, Director Italian Cultural Institute<\/p>\n<p><strong>Presentation of the project theme:<\/strong><br \/>\nPiero Bassetti, Giannino Bassetti Foundation<br \/>\nRenato Mattioni, Camera di Commercio di Monza<br \/>\nLuisa Collina, Politecnico di Milano<br \/>\nAndrea Cancellato, Triennale Design Museum of Milan<br \/>\nGiorgio Merletti, Confartigianato<\/p>\n<p><strong>Exhibition Preview:<\/strong> <br \/>\n&#8220;<strong>THE NEW ITALIAN DESIGN<\/strong>&#8221; By Triennale Design Museum of Milan<br \/>\nAn overview on contemporary Italian design that explains and describes the transition of the movement and its links with economic, political and technology changes that have occurred over the recent decades.<\/p>\n<p><strong>12:30 p.m.<\/strong> &#8211; Academy of Art University &#8211; The Cannery, 2801 Leavenworth Street, San Francisco <br \/>\nBrunch<\/p>\n<p><strong>2:00-4:30 p.m. <\/strong>&#8211; Academy of Art University &#8211; The Cannery, 2801 Leavenworth Street, San Francisco <\/p>\n<p>Symposium<br \/>\n<strong>From Taylorism to Tailor Made<\/strong> <br \/>\nA bridge between two cultures<\/p>\n<p>The role of craftsmanship, as seen from both the US and Italian perspective, in the future of production systems. How design, craftsmanship and technology will contribute to the new economy of beauty.<\/p>\n<p><em>Master of Ceremony<\/em><br \/>\nDale Dougherty, Editor and Publisher of MAKE, and general manager of the Maker Media division of O&#8217;Reilly Media, Inc.<\/p>\n<p><em>Introduction<\/em> <br \/>\nPiero Bassetti, Giannino Bassetti Foundation<\/p>\n<p><em>Opening Speeches<\/em> <br \/>\nChris Anderson, <em>Makers. The New Industrial Revolution<\/em>, and Stefano Micelli, <em>Futuro Artigiano<\/em>. <\/p>\n<p><em>Q&#038;A<\/em><br \/>\nGiulio Ceppi (Total Tool), Luisa Collina (Politecnico Milano), Tom Igoe (Arduino), Giovanni Lanzone (The Renaissance Link), Rodrigo Rodriquez (Flos), Sigurdur Thorsteinsson (Design Group Italia), Tom Matano, (School of Design, Academy of Art University).<\/p>\n<p><strong>6:00 &#8211; 8.00 p.m.<\/strong> &#8211;  Academy of Art University &#8211; The Cannery, 2801 Leavenworth Street, San Francisco <\/p>\n<p>Opening to the Public of the Exhibition<br \/>\n&#8220;<strong>The New Italian Design<\/strong>&#8221; by Triennale Design Museum of Milan<\/p>\n<p><span style=\"color:#990000\"><strong>SUNDAY JUNE 23rd<\/strong><\/span><\/p>\n<p><strong>2:00 p.m.<\/strong> &#8211;  Singularity University <\/p>\n<p>Workshop by invitation<br \/>\nDesign will own the Future<br \/>\n<strong>Beauty and tech, a new vision of design, a new way of education.<\/strong><\/p>\n<p>A workshop with students and professionals comparing how artisanal innovative companies and &#8220;makers&#8221;, both in the Milan Hinterland and in Silicon Valley are innovating and creating products and services.<\/p>\n<p><em>Introduction<\/em><br \/>\nAmerican and Italian panelists<br \/>\nSeveral representative of Italian enterprises and their US counterparts<\/p>\n<p><span style=\"color:#990000\"><strong>MONDAY JUNE 24th<\/strong><\/span><\/p>\n<p><strong>6.30 p.m.<\/strong> &#8211; Academy of Art University &#8211; The Cannery, 2801 Leavenworth Street, San Francisco <\/p>\n<p>Workshop and exhibition opening<br \/>\n<strong>From Made in Italy to Make in Italy<\/strong><br \/>\nDesigners and entrepreneurs present and illustrate innovative Italian based companies that use innovation, beauty and design to improve their success in the market.<\/p>\n<p>Opening of the Exhibition <br \/>\n&#8220;<strong>The new Shape of Artisans&#8217; Identities. An Octagon of Values for the Future of Craftmanship<\/strong>&#8221; by Confartigianato<\/p>\n<p>Video Exhibition of Italian Excellences<\/p>\n<p><em>Opening Speeches<\/em><br \/>\nGiorgio Merletti, Confartigianato<br \/>\nPaolo Manfredi, Confartigianato<\/p>\n<p><em>Panel<\/em><br \/>\nRenato Mattioni, Camera di Commercio di Monza<br \/>\nRodrigo Rodriquez, Flos<br \/>\nAlberto D&#8217;Ottavi, Blomming<br \/>\nAlessandro Liani, Videosystems<br \/>\nAndrea Cattabriga, Slowd<br \/>\nRoberto Scaccia, Zanoby<br \/>\nStefano Micelli, University of Venice\n<\/p>\n<div align=\"center\">\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"logo-consolato.jpg\" src=\"\/eng\/pages\/img\/logo-consolato.jpg\" width=\"130\" height=\"130\" \/> <img loading=\"lazy\" decoding=\"async\" alt=\"logo-istituto-ita-cultura.jpg\" src=\"\/eng\/pages\/img\/logo-istituto-ita-cultura.jpg\" width=\"130\" height=\"130\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Logo_REG_LOMBARDIA-p.png\" src=\"\/eng\/pages\/img\/Logo_REG_LOMBARDIA-p.png\" width=\"152\" height=\"60\" class=\"mt-image-none\" style=\"\" \/> <img loading=\"lazy\" decoding=\"async\" alt=\"logo-comune-milano-p.png\" src=\"\/eng\/pages\/img\/logo-comune-milano-p.png\" width=\"118\" height=\"75\" class=\"mt-image-none\" style=\"\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"SFYIC_Logo2013.jpg\" src=\"\/eng\/pages\/img\/SFYIC_Logo2013.jpg\" width=\"318\" height=\"130\" \/> <img loading=\"lazy\" decoding=\"async\" alt=\"logo-Fondazione-Bassetti.jpg\" src=\"\/eng\/pages\/img\/logo-Fondazione-Bassetti.jpg\" width=\"311\" height=\"130\" \/><\/p>\n<p><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"logo-fincantieri.jpg\" src=\"\/eng\/pages\/img\/logo-fincantieri.jpg\" width=\"300\" height=\"41\" \/> <img loading=\"lazy\" decoding=\"async\" alt=\"Logo-Eni.jpg\" src=\"\/eng\/pages\/img\/Logo-Eni.jpg\" width=\"131\" height=\"130\" \/> <img loading=\"lazy\" decoding=\"async\" alt=\"Logo_Intesa_San_Paolo.jpg\" src=\"\/eng\/pages\/img\/Logo_Intesa_San_Paolo.jpg\" width=\"300\" height=\"42\" \/>\n<\/p>\n<\/div>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p><em>Program update: 2013-06-15<\/em><\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"image\"><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" src=\"\/en\/pages\/img\/San_Francisco_130.jpg\" width=\"130\" height=\"130\" border=\"0\" alt=\"FGB at ItalyinUS 2013\" title=\"FGB at ItalyinUS 2013\" \/><\/a><\/div>\n<div class=\"info\">\n<div class=\"vedianche\">Read also: <a href=\"\/en\/focus\/2013\/05\/achieving_the_improbable_innov.html\" title=\"FGB Focus\">Achieving the Improbable, Innovating with Beauty<\/a><\/div>\n<\/div>\n","protected":false},"author":16,"featured_media":25250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[2793,3732],"tags":[3933,4149,4364,3962,3940,5314,3926],"class_list":["post-19973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation_poiesis_intensive","category-pages","tag-redazione_fgb_en","tag-artisan_en","tag-beauty_en","tag-design_en","tag-innovation_en","tag-innovation_and_responsibility","tag-responsibility_en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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