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Jeff Ubois

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Design-Push Innovation: Changing Accepted Meanings (part 1)

An interview with Roberto Verganti. In this interview, we discuss different types of design innovation, ranging from incremental approaches (such as user-centered design) to more radical, "design-push" innovations that change the meaning associated with products and services. But how can responsibility can be assessed in the context of different types of design innovation? What is the new roles for media, political, and corporate leaders? Can product liability drive greater responsibility in innovation? - More More

by Redazione FGB, 19 March 2008 Permalink

Roberto Verganti
Categories Design

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